Kenya Education Market ResearchProject
Introduction
Entrepreneurs and investors needed reliable, clear market insights to inform decision-making. However there was a lack of this data in Kenya. To address this need, Acumen led a process to gather market-oriented insights on the desires, motivations, perceptions and willingness to pay of key education stakeholders. With this research, Acumen aimed to support education entrepreneurs, investors and the broader education community with key insights that can help create greater transparency, improved expectations, a greater diversity of relevant solutions, and more effective education businesses in Kenya.
Goals
The goals of this research are to:
- Create more market insights for the Kenyan education ecosystem
- Empower education entrepreneurs with the data for product development and adoption
- Inform other key stakeholders, like investors, to make better decisions
